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SEO Specialist

Type: Contract

Company description

mTek Services is a digital online insurance platform that provides an entirely paperless ecosystem for the insurance industry. Our platform allows customers to purchase insurance directly from the insurer, compare insurance policies and file for claims directly through their smart devices

Job description

At mTek we value our people and the time and energy they invest in our clients: each and every person contributes to our goal. It’s a calling that becomes a career, and our staff members are truly the heart and soul of mTek. Our business is growing, we are looking to expand our team to create a more attractive solution and experience for our users

About the role

As an SEO specialist, you’ll identify strategies, techniques and tactics to increase the number of visitors to our website and obtain a high-ranking placement in the results page of search engines. By generating more leads for the business you’ll open up new opportunities for driving growth and profit

Responsibilities

– Program in HTML, CSS and JavaScript to ensure the site is accessible, easy to follow and for increased interaction with visitors – this may involve working on video and PDFs

– Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising

– Write original content for webpages – tailored for the target audience

– Make technical recommendations to developers

– Constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement

– Engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites

– Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance

– Drive targeted and loyal traffic to a website by community building

– Use social media to distribute content and encourage more external sites to link to your content

– Develop and integrate content marketing strategies

– Monitor the algorithms set by the search engines to keep up to date with changes

Qualifications & Skills

– A degree in IT, business and technology, marketing or related field

– Substantial, relevant experience and technical skills in SEO/marketing roles

– A genuine interest in SEO and/or digital marketing & evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms

– A commitment to keeping your technical skills and knowledge up to date

– Display a good understanding of search engines

– An ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns

– A good understanding of PR and how to get the right messages to targeted audiences

– An understanding of how customers search, where they search and why they do online purchases

– A good understanding of the wider marketing context & a strong analytical skills for understanding ranking algorithms

– Excellent communication skills to educate, inform and mediate across a number of stakeholders in the organization

– An understanding of, or experience of HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor) , proficiency in Microsoft Office and an excellent knowledge of Excel , with some experience and knowledge of web hosting

 

Apply to [email protected]

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