Growth Manager

Who is mTek?

mTek Services is a digital insurance broker in Kenya who is distributing policies through an innovative mobile application. This is a platform that is truly end-to-end (E2E) and provides an entirely paperless ecosystem for the insurance industry.  

Our solution allows customers to purchase Insurance directly from the Insurer, file for claims directly from the convenience of their smart device thus increasing efficiency and can capture critical data on claims from e.g. geolocated accident scenes.

As mTek we’ve got a long and challenging road ahead of us – changing the way how people perceive insurance in the market – and we can’t do it without an amazing growth manager!
If you’re obsessed with David Ogilvy and get into long arguments about last-click attribution, we want to work with you! In this cross-functional role, you’ll be able to learn a lot, and will have exposure to all levels of the organization.  Our growth manager will be part of the product management team, but will work closely with marketing and engineering.

Job Title: Growth Manager

Job Type: Full Time

Reporting to: CEO

Key Responsibilities

  • Put in place a system for measuring, reporting, and optimizing key user growth metrics
  • Use growth hacking techniques to improve class engagement and completion rates
  • Should be comfortable calling up and talking to users
  • Develop strategies and tactics to get the word out about mTek and drive qualified traffic to our app
  • Ensure tests get up and running, and willing and able to help product and marketing team interpret results and present them to management without bias
  • Assist in deploying successful marketing campaigns
  • Experiment with a variety of organic and paid acquisition channels
  • Put in place a system for measuring, reporting, and optimizing key user growth metrics
  • Keeping up to date with industry activities and trends and researching, analyzing and summarizing of market trends
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

Key Requirements

  • Comfortable with big data: to prepare a growth hacking plan, you must be comfortable with existing data. The existing data only tells what the current trend is, and which ideas are working and which are not
  • The decision should not be data-driven always: although as a growth manager you must take decisions on the basis of data, complete reliance on data is not advisable. Take decisions on a case by case basis.
  • Think like an end-user: A growth manager must know the customer’s intention. – Analytical skills: Ask questions about the product
    • Build hypothesis.
    • Analyze the product.
    • Take a decision.
  • A great growth manager comes from different backgrounds: Having mixed skills of coding or engineering and marketing.
  • Imagination: Developing new ideas and working on changes to achieve the expected outcome.
  • Should bring a remarkable difference in market trend: Show a rising graph to the market in a very short amount of time.
  • Entrepreneurial mindset: Working like it’s your own product.
  • Willing to learn what you don’t already know.

How to Apply

Please e-mail your application to besmarter@mtek-services.com. Ensure you indicate your salary expectation. Please understand that only shortlisted candidates will be contacted.  

Spread the love